Jorge Portugal is Measurement Maven of the Month

Jorge Portugal
Advisor on Technology to the Republic of Portugal

Jorge Portugal’s official title is “Advisor on Technology to the Republic of Portugal reporting to the president of the Portuguese Republic in innovation and knowledge society.” He was one of the presenters at AMEC’s 3rd Annual European Summit on Measurement, speaking on the use of social media in political campaigns. (Download his presentation “Presidential election 2011: The Economics of Attention of the first full-scale digital campaign in Portuguese electoral history” here.)

The best way to describe him is the Portuguese equivalent of a cross between
Eli Pariser (“The Filter Bubble”) and David Plouffe. He orchestrated the digital media strategy for the reelection campaign of Portuguese President Aníbal Cavaco Silva. Cavaco Silva won by a landslide winning all 18 districts. 

The best part of his Summit presentation was how he continuously improved the campaign by measuring—and then really using—the data from social media. As you know, anyone who not only measures, but uses the measurement data to make better decisions is always a Measurement Maven in our book. Congrats to Jorge Portugal, Measurement Maven of the Month. —KDP

(In the photo are Fatima Rubelo, Katie Paine and Jorge Portugal at the Summit. Thanks for the photo to David Clifford.)

Katie Delahaye Paine is CEO of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. Katie Paine is a dynamic and experienced speaker on public relations and social media measurement. Click here for the schedule of Katie’s upcoming speaking engagements.