« The Tyra Banks Approach to Writing: 3 Reasons to Work from Models | Main | The Measurement Standard Summer Reading List »

June 27, 2011


TrackBack URL for this entry:

Listed below are links to weblogs that reference AVEs Receive $10 Billion in Media Coverage, ROI of 54,321%:


Feed You can follow this conversation by subscribing to the comment feed for this post.

josh weale

"This sum was then multiplied by 7.4, a generally accepted advertising-to-PR conversion factor."

-Love this.

Bill Paarlberg

Thank you, Josh. I did a lot of careful research for that article. B.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

  • The Measurement Standard Daily Digest is an automatically compiled collection of public relations measurement-related posts from around the Web.

Great Minds on Measurement

  • Niels Bohr“When you are done changing, you're done.”
    -- Benjamin Franklin

Become a Fan

Recent Blog Posts on Measurement