If your target audience includes Smurfs, then Loucas Papantoniou’s post over at usabillia will help you design your website for maximum appeal and response. “These Smurfalicious personas will engage your users.” And if you tend to deal with more human beings than Smurfs, then the same concepts (based on the DISC quadrant behavioral model for humans) will probably work, too. ; )
And what if you are more interested in public relations measurement or social media measurement than in web design? Perhaps different personality types react in different ways to your PR programs. How could you take that into account in your measurement?
--Bill Paarlberg is editor of Katie Paine's new book Measure What Matters and The Measurement Standard blog and newsletter. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.