• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« European Measurement Summit Preview Interview With David Rockland: PR Media Blog | Main | Jenny Schade’s Five Tips (and One Caution) for Conveying Authenticity in Your Communications »

May 28, 2011

Smurftastic Design With Personalities in Mind: Usabillia

The Smurf VillageIf your target audience includes Smurfs, then Loucas Papantoniou’s post over at usabillia will help you design your website for maximum appeal and response. “These Smurfalicious personas will engage your users.” And if you tend to deal with more human beings than Smurfs, then the same concepts (based on the DISC quadrant behavioral model for humans) will probably work, too. ; )

And what if you are more interested in public relations measurement or social media measurement than in web design? Perhaps different personality types react in different ways to your PR programs. How could you take that into account in your measurement?

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--Bill Paarlberg is editor of Katie Paine's new book Measure What Matters and The Measurement Standard blog and newsletter. The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.

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