(This humorous image about social media has shown up in a lot of places recently. If you know who created it let me know and I'll give them well-deserved credit.) --WTP
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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April 04, 2011
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Great Minds on Measurement
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
—Gautama Buddha
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