Anne Holland’s Which Test Won received The Measurement Standard’s Best New Measurement Product of the Year Award for 2010. Here is a perfect example of why Which Test Won’s A/B testing is such a powerful measurement tool.
Would you have suspected that adding the phrase “Join 14,752 others and get free updates!” would have such a strong negative result on signups? That seven-word social proof addition to an email signup box produced a strong counterintuitive result that faked out many experienced marketers.
--Bill Paarlberg, Editor, The Measurement Standard
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.