PR pros seeking to follow the tao of honesty and transparency can learn a lot from the college freshmen behind “Where My Friends Be?” The site became overloaded after a favorable mention on Mashable, and so the owners posted the explanation below. We should all be so straightforward. (And you public relations measurement and social media measurement types, note especially the special message for you in the penultimate paragraph.):
Well, this is a little embarrassing...
The ridiculous popularity of our mention on Mashable has brought us three college freshmen hackers to our knees. We were up all night trying to find workaround solutions and quick fixes, but now we have to get to class.
We’re firm believers in providing utility and happiness with our products. Because wheremyfriends.be isn’t currently performing at the optimal level we’d like, we’d rather scale down than compromise the experience for everyone.
...The message here is clear: popularity and traffic surge is a double-edged sword. Huge amounts of users coming to our site is a great problem to have, but accounting for it and being prepared for the influx is of paramount importance.
Thank you so much for sticking with us...
(Thanks to Katie Delahaye Paine for the tip!)
--Bill Paarlberg, Editor, The Measurement Standard
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.