Don Bartholomew’s MetricsMan blog can be counted on for posts that smoothly combine the theory and practice of public relations measurement and social media measurement. His thinking is very organized and tidy and grounded in the fundamentals and common sense. He makes measurement sound so do-able. And he makes the theoretical sound so, well, practical—usually wrapped up into a neat model with nice graphics, too.
Don’t miss his recent post Social Media Measurement 2011: Five Things to Forget and Five Things to Learn. It's a snapshot of the current state of social media measurement.
--Bill Paarlberg, Editor, The Measurement Standard
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.