• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

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January 19, 2011

Don Bartholomew on 2011: 5 Things to Learn, 5 Things to Forget

Don Bartholomew’s MetricsMan blog can be counted on for posts that smoothly combine the theory and practice of public relations measurement and social media measurement. His thinking is very organized and tidy and grounded in the fundamentals and common sense. He makes measurement sound so do-able. And he makes the theoretical sound so, well, practical—usually wrapped up into a neat model with nice graphics, too.

Don’t miss his recent post Social Media Measurement 2011: Five Things to Forget and Five Things to Learn. It's a snapshot of the current state of social media measurement.

--Bill Paarlberg, Editor, The Measurement Standard
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.

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