Time for the end of the year wrap-up. Here are the top ten most read articles in The Measurement Standard newsletter during 2010. (And if you'd like to see a list of the most popular articles in the 100-issue history of The Measurement Standard, then read “The Best of 100 Issues of the Measurement Standard.”)
#10: Wikipedia Presence of the Top Ten Fortune 500 Companies
“Greedy conglomerates” and “slave labor”: You better check your Wiki!
By Marcia W. DiStaso, Pennsylvania State University, and Marcus Messner, Virginia Commonwealth University
#9: KDPaine's Trade Show & Event Measurement Checklist
Your framework for measuring trade shows, events and sponsorships.
#8: Katie Delahaye Paine's New Product Launch Measurement Checklist
Your step-by-step guide to demonstrating solid results from a product launch.
#7: The Decade in Public Relations Measurement Ideas
The seven big ideas that have shaped measurement over the past ten years.
#6: Make Data Your Bitch
Dominate your data in ten easy steps.
#5: The Barcelona Principles Checklist
The magnificent seven will rock your measurement world. Maybe.
#4: I'm 100% Convinced that 50% of PR and Social Media Metrics Are Wrong
...and if this was accounting, you'd be in jail.
#2: How To Evaluate Events and Sponsorships
Six basic steps, five final lessons and four additional resources.
... and at #1, ladies and gentlemen...
#1: Katie Delahaye Paine's New Social Media Measurement Checklist
Your step-by-step guide to demonstrating solid results from social media.