Time for the end of the year wrap-up. Here are the top ten most read articles in The Measurement Standard newsletter during 2010. (And if you'd like to see a list of the most popular articles in the 100-issue history of The Measurement Standard, then read “The Best of 100 Issues of the Measurement Standard.”)
#10: Wikipedia Presence of the Top Ten Fortune 500 Companies
“Greedy conglomerates” and “slave labor”: You better check your Wiki!
By Marcia W. DiStaso, Pennsylvania State University, and Marcus Messner, Virginia Commonwealth University
#9: KDPaine's Trade Show & Event Measurement Checklist
Your framework for measuring trade shows, events and sponsorships.
#8: Katie Delahaye Paine's New Product Launch Measurement Checklist
Your step-by-step guide to demonstrating solid results from a product launch.
#7: The Decade in Public Relations Measurement Ideas
The seven big ideas that have shaped measurement over the past ten years.
#6: Make Data Your Bitch
Dominate your data in ten easy steps.
#5: The Barcelona Principles Checklist
The magnificent seven will rock your measurement world. Maybe.
#4: I'm 100% Convinced that 50% of PR and Social Media Metrics Are Wrong
...and if this was accounting, you'd be in jail.
#3: The Grunig Two-Way Symmetrical Model of Public Relations: A Bibliography
#2: How To Evaluate Events and Sponsorships
Six basic steps, five final lessons and four additional resources.
... and at #1, ladies and gentlemen...
#1: Katie Delahaye Paine's New Social Media Measurement Checklist
Your step-by-step guide to demonstrating solid results from social media.
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” 
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