• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« Can the Reputation of AT&T Be Saved? | Main | Online Engagement and How To Measure It, an Excerpt from “Measure What Matters,” Katie Paine's new book available in March 2011 »

October 27, 2010

Jim & Lauri Grunig’s Lecture at PRSA International 10/17/10

The Institute for Public Relations, PRSA, and the University of Maryland hosted the PRSA International Conference on 10/17/10 in Washington DC. At this conference the Third Annual Grunig Lecture was given by, yes, Drs. Jim and Lauri Grunig and entitled: “Public Relations Excellence 2010.”

As many of you know, Jim and Lauri Grunig are developers of the Excellence Study and its principles for excellent PR, which they explain and elaborate on in this lecture. They are strong proponents of relationships as the foundation of public relations, and have developed techniques to measure relationships as a way to measure the effectiveness of public relationships. (Their work forms the foundation of much of Katie Paine's book Measuring Public Relationships, and also her new book due out next spring from Wiley Press Measure What Matters.)

Click here to read an introduction to the lecture by Bob Grupp (President and CEO of the Institute for Public Relations) on the IPR website.

Click here to download a transcript of the Third Annual Grunig Lecture by Jim and Lauri Grunig.

in Jim Grunig, PR Measurement's Empty Head, Public Relations in General, Relationship Measurement, Reputation Measurement, The Strategic Role of Public Relations |

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