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    3. (SOCIETY) Amr Khaled hit by heatstroke.
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August 12, 2010

eMarketer: What Makes Social Media Trustworthy?

From the eMarketer blog:

"A study of frequent social media users by market research firm Invoke Solutions found that the most trusted information was posted by people respondents knew. But blog posts were more likely to be trusted “completely” than posts on Facebook, and trust dropped off sharply when it came to Twitter, even among friends.

Postings by brands or companies were trusted less, but levels were similar whether companies posted to Facebook or blogs. Online community sites did not hold the same trustworthiness as Facebook or blogs... and respondents had an even more skeptical eye for independent bloggers. And across all categories of content creator, Twitter streams were trusted less than other media."

Sources of Information Users Trust on Social Media, June 2010 (% of US frequent social media users)

 

Features Important to Inspiring Trust in Social Media Sites, June 2010 (% of US frequent social media users)

-- Bill Paarlberg, Editor

KDPaine & Partners delivers custom research that measures brand image, public relationships, and engagement to help you measure your success.

 

in Social Media, Social Media Measurement, Trust Measurement |

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