Our Public Relations Measurement Geek of the Week Award goes to Elizabeth Rector, Sr. Manager of Communications Intelligence in the Corp Comm organization at Cisco Systems, Inc. For the past few years she’s been implementing and continuously improving an astonishingly complex, comprehensive and consistent measurement program for the Communications department at Cisco.
The brilliance of her system is that it isn’t just a big broad brushstroke of data on the corporation, but is also detailed and specific enough to be used by virtually every line of business at Cisco, from customer service to consumer products. We make her our Geek of the Week in recognition of the difficulty that anyone in corporate America faces when trying to herd all those cats into one consistent measurement corral. --KDP