Your step-by-step guide to demonstrating solid results from a product launch.
Back in January of this year, we presented Katie Delahaye Paine's Social Media Measurement Checklist and it was the most popular article and download we've ever offered. (You can read that article here, or just go ahead and download the checklist.) So we thought we'd stick with a good thing and offer another Checklist, this time for product launches.
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As before, Katie Delahaye Paine's Product Launch Measurement Checklist lays it all out for you -- just about every decision you need to make and every thing you need to do to handle your product launch in a way that will allow you to prove its success and learn from your experience. You can use it to plan your measurement program, and to keep track of your progress, too.
Remember that every program is a little different, so you will have to adapt the Checklist to your own situation. Notice, for instance, that right near the beginning you've got to define your Key Performance Indicators (KPIs). Sometimes not an easy thing.
(And if you need some help, take a look at Katie Delahaye Paine's book "Measuring Public Relationships," which will walk you step by step through most any measurement problem or program you need to deal with.)
So look over the Checklist, adapt it to your own situation, and get your product launch started. And please let us know how we can improve it. Click here to download Katie Delahaye Paine's Product Launch Measurement Checklist now.