Your step-by-step guide to demonstrating solid results from social media.
Click here to
How's that social media working out for you? All that conversation actually getting you anywhere? It's time to step up and measure your program. (Click here for a sample social media measurement report with the kind of stats you could -- and should -- be producing.)
Yep, it's a big job, but it just got a lot easier. KDPaine's New Social Media Measurement Checklist leads you through the process, step by step. You still have to do the work, but it's a whole lot easier with a road map to show you the way.
The Checklist lays it all out for you -- just about every decision you need to make and every thing you need to do. You can use it to plan your measurement program, and use it to keep track of your progress. Heck, you can rewrite it with your own name at the top and use it to impress your boss.
Don't get too cocky just yet though. Remember that one size does not fit all. Every social media program is a little different, so you will have to adapt the Checklist to your own situation.
Notice, for instance, that right near the beginning you've got to figure out your own definition(s) of measurable success. Not an easy thing. In fact, it could be the trickiest part of the whole process.
(And if you need some help getting up to speed on objectives, check out Amber Naslund's recent post "How To Create Measurable Objectives." If that doesn't help enough, you should purchase Katie Delahaye Paine's book "Measuring Public Relationships," which will walk you step by step through most any measurement problem or program you need to deal with.)
So look over the Checklist, adapt it to your own situation, and get started demonstrating the effectiveness of your social media programs. And please let us know how we can improve it. Click here to Download KDPaine's New Social Media Measurement Checklist (3/2012 version).