• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (ART) Kurdish Parwas Hussein, Moroccan Salma Rachid eliminated from Arab Idol 2.
    2. (POLITICS) Deadly clashes between protesters, militia in Benghazi, Libya.
    3. (SOCIETY) Amr Khaled hit by heatstroke.
    4. (SPORTS) Egypt knocks down Zimbabwe in 2014 World Cup qualifiers.
    5. (Only 4 subjects are reported this week.)
    This research covers June 9th – June 13th, 2013. Read more at the SocialEyez blog.

« The Measurement Menace of the Month: AVEs, Yet Again | Main | Katie Delahaye Paine's New Social Media Measurement Checklist »

January 23, 2010

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