Rah-Rah! Where There's a Number, There's a Path to ROI

Lots of great stuff in a post by Dr. Pete at SEOmozBlog "Is Social Media ROI Unmeasurable?":

 "...branding is too often just a distraction, an intangible excuse we use to avoid the fact that we have nothing to measure. ...No matter what you think branding is, find a way to measure it. Here are just a few possiblities:

• Direct brand mentions
• Links with brand-related anchor text
• Branded search volume

Where's there a number, there's a path to calculating ROI."

And this too:

"Stop making excuses, stop mumbling about branding, and find a way to quantify social media success in real dollars."

Some great comments as well. Check it out. (Thanks to socialmediabiz.com for the tip!) -WTP