• The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.

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September 23, 2009

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Comments

Connie Bensen

Thank you for posting the highlight of my presentation here. It represents a measurement of my past year of work.

Connie Bensen
Community Strategist
Techrigy / Alterian
@cbensen

Bill Paarlberg

Our pleasure, Connie, it is interesting work. I wonder if there is any way to isolate the role of Twitter from other influences on the size of your customer base. As a startup, your company would expect to have a rapid increase in customers. From zero to something, anyway, just because you are a new company with new products on the market. How did you (or can you) isolate the influence of Twitter from the influence of your other PR or sales efforts (press releases, website, blog, word of mouth, etc.)?
--Bill Paarlberg, Editor, The Measurement Standard

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