• The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The SocialEyez Weekly Top 5

  • Here are the five most popular social media topics during the past week in the Middle East.
    1. (POLITICS) Benghazi bomb blasts draw user outcry.
    2. (ART) Episode 15 of Arab Idol stirs controversy over "Wild Card" use.
    3. (RELIGION) Sheikh Odah’s social media activity spikes.
    4. (SOCIETY) Egyptian officer killed in Port Said drug bust.
    5. (SPORTS) Egyptian rivals Ahly, Zamalek in same African Champions League group.
    This research covers May 12th – May 16th, 2013. Read more at the SocialEyez blog.

« MetricsMan: "Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn" | Main | Truth, Deception and Lies: Read Errol Morris in The NY Times »

August 06, 2009

Public Relations Measurement To Become Sexy

Sexytshirt

"I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding."
HAL VARIAN, chief economist at Google. From today's NYTimes. 

For those of us in public relations research, this is such old news. At least ten years old. Way more than ten years old. --Bill Paarlberg

in Odd Measurement News |

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  • Buddha“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.”
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