Razorfish Proposes Social Influence Score

Says Zachary Rodgers at ClickZ: "Razorfish this week proposed a new standardized method for measuring online sentiment around a brand or industry. Its social influence measurement (SIM) score -- developed in collaboration with TNS Cymfony -- uses a fairly simple equation to boil the stew of online conversations about a brand down to a single, digestible figure that can be ladled out to CMOs..."

Katie Paine replies that it's not as easy as all that: "Applying various old-world metrics to social media is nothing new. Ever since the first blog was launched, people have been trying to find automatic measurement systems that will deliver the holy grail of social media measurement. If you were part of last night's #BlogChat  you'll know how impossible that is. There are too many different perspectives, needs, markets and audience to wrap it up into nice little package tied with a tape measure tied ino a bow..." Read more here.