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Eric T. Peterson's four-part journey to develop an engagement metric for his website is a definite education on the topic, with a lot of thought and many excellent comments. As a practical tool, it's probably overkill for most of us (six sub-Indexes?) and has some unproven math (why average all the subindexes together?), but still... --WTP
- The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.
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July 13, 2009
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