Measurement of a Measurement Publication
The top 10 most popular articles.
Here is your chance to catch up on the most popular writing about public relations measurement, but without having to wade through months of publications. Below are links to the top five most widely read articles for The Measurement Standard web newsletter, and The Measurement Standard Blog Edition (as ranked by Google Analytics' pageviews since Jan 1, 2009).
(The Measurement Standard web newsletter is posted on a website, with monthly email updates to subscribers (subscribe now at no cost, just click here). The Blog Edition includes the same articles as the newsletter, as well as a few extemporaneous odds and ends.)
Notice that only one article appears on both lists. Although the content of the two publications is almost identical, reader response to articles has always been somewhat different between the two platforms. The different platforms seem to reach different audiences.
- The
Measurement Standard's Social Media Compendium:
A listing of all Measurement Standard articles about social media. - Measuring
Community on Social Networking Sites:
A detailed how-to guide for measuring MySpace and Facebook. - Easy
Strategies To Get Started Measuring:
Quick and simple techniques to start measuring your programs and impress your boss. - The
All-Purpose, One-Size-Fits-All Public Relations Measurement
Program Checklist:
Everything you need to know before you start any public relations measurement program. Don't leave home without it. - 10
Social Media Metrics:
How to make social media more measurable than traditional media.
The Measurement Standard Blog Edition Top 5
- 15
Ideas for Low-Cost Social Media:
KDPaine & Partners advises MADD on starting conversations without breaking the bank. - The
All-Purpose, One-Size-Fits-All Public Relations Measurement Program
Checklist:
Everything you need to know before you start any public relations measurement program. Don't leave home without it. - The Geography of Buzz:
Mapping Cultural Excitement - The
Measurement Maven of the Month Awards:
The Participants in the Non-Profit ROI Poetry Slam at SXS - How
To Evaluate Events and Sponsorships:
Six basic steps, five final lessons and four additional resources.
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” 
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