Xigaware's PR Measurement Interview with Katie Delahaye Paine

In case you missed it, here's Xigaware's interview with KDPaine & Partners' CEO Katie Delahaye Paine that addresses some fundamental measurement questions, including:

-- What are the newest social media measurement tools?

-- What are some of the biggest mistakes you see companies making when it comes to digital PR and marketing?

-- What are three tangible social media measurement methods I can use today , show my boss tomorrow, and use in decision-making?

-- Can we track social media hits on Twitter and Facebook the same as any other hit in print or on radio/TV?