In case you missed it, here's Xigaware's interview with KDPaine & Partners' CEO Katie Delahaye Paine that addresses some fundamental measurement questions, including:
-- What are the newest social media measurement tools?
-- What are some of the biggest mistakes you see companies making when it comes to digital PR and marketing?
-- What are three tangible social media measurement methods I can use today , show my boss tomorrow, and use in decision-making?
-- Can we track social media hits on Twitter and Facebook the same as any other hit in print or on radio/TV?

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