Participants in the
Non-Profit ROI Poetry Slam at SXS
|L to R: Danielle Brigida, Carrie Lewis, Wendy Harman, and David Neff. (Thanks to Beth Kanter for the photos.)|
You have engagement fully measured,
now calculate the resulting treasure!
Most of the time when I'm asked to sit on panels or judge case studies, I can almost always suggest ways the panelists can improve their measurement programs. But (the requirement to judge it in rhyme notwithstanding) the four non-profit communications directors that served as panelists on the SXSW Non-Profit Poetry Slam were already doing such a good job of measuring ROI, I had no choice but to name them all Measurement Mavens (especially because they told their stories in rhyme!):
- Danielle Brigida, from the National Wildlife Federation
- Carrie Lewis, from The Humane Society of the United States
- Wendy Harman, from the American Red Cross
- David Neff, from the American Cancer Society
For more information on SXSW Interactive, see the main site here.
For excellent coverage of the Slam, visit organizer Beth Kanter's blog, where you'll find an entertaining and informative slide show and the text of all the poems. --KDP