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That's a quote from John Gilfeather of Stakeholder Management, who is now up on stage on a panel here at the IPR Summit on Measurement. --Bill Paarlberg
- The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.
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October 16, 2008
"Some People Are Just Too Dumb, Too Cheap, or Too Scared to Do Measurement"
That's a quote from John Gilfeather of Stakeholder Management, who is now up on stage on a panel here at the IPR Summit on Measurement. --Bill Paarlberg
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John Gilfeather is correct in that some people are TDCS (too dumb, cheap and scared) to measure PR (they keep on sinning as Grunig would say) but it's incumbent on us to find out how to change this.
Posted by: Mike | October 23, 2008 at 08:59 PM