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September 05, 2008

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Festival

It's very knowledgeble information so any one can read it.

Diane Lennox

Reports like this begin to form the foundation of ROI that will ring CEO's bells. As SAS CEO Jim Goodnight said at the launch of the company's SAS for Sustainability Management (shameless plug for my employer), it doesn't matter what you believe about the causes of climate change, addressing it has become a business reality, thanks to media attention and consumer concerns. Sites like http://www.climatecounts.org/scorecard_overview.php showcase companies that are communicating their efforts publicly, so too do studies like yours, which helps put some context and credibility around the claims. Your study will also help poke holes in false claims, which mask company efforts to milk the media obsession with "green" by trumpeting token activities. The analytics angle will become increasingly interesting, as it will enable companies to demonstrate which efforts are actually meaningful in the larger picture, both economical and environmental.

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This is a positive way to play it safe with the environment.

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