So this morning I was reading a NYTimes article about clinical trials in medical research ("Searching for Clarity: A Primer on Medical Studies"), and how the results can somehow be counterintuitive. And the article mentions prayer as a medical intervention.
Which got me to thinking: If prayer can positively influence medical outcomes (which, to the best of my knowledge, is occasionally the case), then perhaps it would work on PR, too. Just imagine ACME Corporation holding morning prayer meetings in which employees pray for the effectiveness of the company's PR programs.
Now, I personally am not a very religious person, and I have no expertise or particular experience in the use of prayer. But, if it works, it works, and it would be a interesting thing to study. We usually think of prayer as being more appropriate when used in the realm of the compassionate or beneficent. Like praying for someone's health, or for perhaps for the positive outcome of some charitable endeavor. But, people pray for less altruistic ends, like lower gas prices. So maybe it could work on PR.
Prayer as a PR tactic (prayer used to enhance the effectiveness of PR efforts) would be very interesting to evaluate. (Would that be prayer as a tactic, or prayer as a strategy? I'm not quite sure which is correct.) If anyone out there is actually using it, please let us at KDPaine & Partners know. We'd like to talk to you about measuring it. --WTP