Measurement Maven of the Month: Misty Moyse

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July 14, 2008

Misty Moyse
Director of Media Relations, Mothers Against Drunk Driving

Like Shonali Burke, Misty is a real pioneer in the world of non-profit communications measurement. Last fall she began a program that tracks her social as well as traditional media. She makes decisions about where to allocate resources using the research data. And, best of all, she recently called her metrics program "The most important thing we're doing." For that alone she deserves the coveted Maven award. --KDP

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