Kami's case study of Sea World's measurement of a social media program is rapidly becoming one of the classics of social media lore. It's a great example of combining social media with traditional market research to calculate a solid ROI.
But the real reason that Kami deserves our coveted Measurement Maven of the Month Award is to recognize her endless pursuit of solid metrics. She's always on the lookout for new measurement tips and techniques and shares what she learns on her blog, Communications Overtones. And we're not just naming her a maven because we tend to agree with her. Okay maybe we are. --KDP