The Measurement Standard: Blog Edition: Chipotle Uses Social Media Against Hepatitis Scare

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May 19, 2008

Chipotle Uses Social Media Against Hepatitis Scare

Burrito
Mitch Wagner has a very informative interview/post on his blog with a guy who works for Chipotle Restaurants and is replying to bloggers about the hepatitis scare. Nice anecdotal measures of the value of social media to a large company.

Posted at 12:46 PM in Social Media | Permalink

Technorati Tags: Chipotle, Mitch Wagner, pr measurement, public relations measurement, social media, social media measurement

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