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Twice in one day! In an amazing case of synchronicity (either that, or it's the start of the baseball season) Morley Safer interviewed Bill James on 60 Minutes tonight. Bill James is famous for applying statistics to baseball, and some credit him with turning the Red Sox into World Series winners. His big point has been to replace decisions made by gut instinct or traditional wisdom with decisions based on data. A lot like our big point about public relations measurement. --Bill Paarlberg
- The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.
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March 30, 2008
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