Search The Measurement Standard
In yesterday's NYTimes Magazine there's a great article by Gary Taubes on the difficulties of doing epidemiology and medical research that will interest anyone doing public relations measurement or empirical research in general. Although we in public relations research don't have to wrestle with healthy-user bias or placebo effects, there is plenty here on causation vs. correlation and other problems familar to our field. We certainly can empathize with this quote from Jerry Avorn: “The wonder and horror of epidemiology... is that it’s not enough to just measure one thing very accurately. To get the right answer, you may have to measure a great many things very accurately.” --Bill Paarlberg
- The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.
« A Real-time Dashboard Public Relations Measurement People Can Only Dream About, So Far: The World Clock | Main | Your Personal Wire Service Based on Your Phone Conversation? »
September 17, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e200e54edf4bff8833
Listed below are links to weblogs that reference Great NYTimes Article on Research Difficulties:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Recent Posts
- Toward a Definition of Engagement
- How to Sort Out the Lurkers?
- Notes from the Influence Scorecard Summit
- Measuring Extreme Brand Engagement
- The Measurement Maven and Menace of the Month Awards
- Dear Santa...
- Can Tiger Wood's Reputation Be Saved?
- Notes from the Influence Scorecard Summit
- How to Bulletproof Your Career
- The Devil Makes You Do It
Recent Comments
- bath mate on 4 Themes from the 12th Annual IPRRC
- hepatitis on Chipotle Uses Social Media Against Hepatitis Scare
- bill on Social Media Humor from The Onion
- walt on How To Measure Social Media -- Expressed in a Single Tweet
- Masters Dissertation Help on The Geography of Buzz: Mapping Cultural Excitement
- Masters Dissertation Help on KDPaine & Partners and USO are finalists for PR News Platinum Award
- Dennis Slattery on Should We Trust Web-Based Studies? (This research says Yes.)
- Dissertation Ideas on The Geography of Buzz: Mapping Cultural Excitement
- Jacob Morgan on The Measurement Menace of the Month: AKQA
- g.a on Easy Strategies to Get Started Measuring Your Public Relations
Categories
- "Measuring Public Relationships" by Katie Delahaye Paine
- Ask Dr. Paine
- Ask The Experts
- AVEs
- Bad PR Measurement
- Baseball
- Blogs
- Book Review
- Books
- Can This Reputation Be Saved?
- Case Studies
- Crisis Measurement
- Current Affairs
- Customer Engagement
- Daphne Gray-Grant's Rapid Writing
- Editorial
- Employee Engagement
- Food and Drink
- Forrest Anderson
- Games
- How To Measure
- Index Numbers
- Jenny Schade's Making It Count
- Jim Grunig
- Jim Macnamara's "Measuring Up"
- KDPaine & Partners News
- Measurement Conferences
- Measurement Humor
- Measurement Maven of the Month
- Measurement Menace of the Month
- Measurement Standards
- Measuring PR Outcomes
- Measuring PR Outputs
- Measuring Travel and Tourism
- Media Analysis
- Newspapers
- Odd Measurement News
- Peter Kowalski
- Political Measurement
- PR Agencies
- PR Agency Reputation Measurement
- PR Measurement Dashboard
- PR Measurement Tools
- PR Measurement's Empty Head
- Public Relations in General
- Public Relations Measurement Education
- Real Life Measurement Adventures
- Relationship Measurement
- Reputation Measurement
- Research methods and tips
- Science
- Social Media
- Social Media Measurement
- Sponsorship Measurement
- Survey Research
- The Celeb-O-Meter
- The Measurement Industry
- The Media
- The Paine Of Measurement
- The Strategic Role of Public Relations
- The War on Terror
- This Is True
- Trust Measurement
- Web/Tech
- Weblogs
I agree, the article you refer to "Do We Really Know What Makes Us Healthy?" is a must read for anyone interested in epidemiology.
Posted by: Steven Maimes | September 24, 2007 at 08:19 AM