The Measurement Standard is the newsletter of public relations measurement and research published by KDPaine & Partners, a Salience Insight company, part of News Group International. Bill Paarlberg is the Editor, and Katie Delahaye Paine is the Publisher. We welcome articles on public relations measurement and social media measurement, see our Author Guidelines.
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. OrderMeasure What Matters now.
Here are the five most popular social media topics during the past week in the Middle East.
1. (POLITICS) Benghazi bomb blasts draw user outcry. 2. (ART) Episode 15 of Arab Idol stirs controversy over "Wild Card" use. 3. (RELIGION) Sheikh Odah’s social media activity spikes. 4. (SOCIETY) Egyptian officer killed in Port Said drug bust. 5. (SPORTS) Egyptian rivals Ahly, Zamalek in same African Champions League group. This research covers May 12th – May 16th, 2013. Read more at the SocialEyez blog.
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” —Gautama Buddha