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August 13, 2007

Sex, Surveys and Faulty PR Measurement!

Sex, surveys and faulty PR measurement: Can an article about public relations research get any more exciting than that? PR measurement depends an awful lot on surveys for its raw data, and "The Myth, the Math, the Sex" (in yesterday's New York Times) shows we can't trust that data. I'm as wicked keen about about this article as I was about Freakonomics. And it's about sex, too, did I mention that? --WTP

Posted at 07:07 AM in Bad PR Measurement, PR Measurement Tools, Research methods and tips, Survey Research |

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