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Sex, surveys and faulty PR measurement: Can an article about public relations research get any more exciting than that? PR measurement depends an awful lot on surveys for its raw data, and "The Myth, the Math, the Sex" (in yesterday's New York Times) shows we can't trust that data. I'm as wicked keen about about this article as I was about Freakonomics. And it's about sex, too, did I mention that? --WTP
- The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.
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August 13, 2007
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