Search The Measurement StandardThe other day I was reading The New York Times about Wikipedia, and was astounded to learn -- among other cool things -- about how much traffic the site gets: one out of every 200 page views on the Internet. It's got to be the biggest social media site, right?
And so I was wondering if anybody was measuring it, maybe keeping an eye on it for their clients or themselves. Then today, Katie Delahaye Paine forwards me (by way of Jim Fetig) "WikiWarning" by Sandeep Krishnamurthy, which is about how Wikipedia's entries can change unfavorably for some companies and how to us RSS to keep an eye on the site. It's worth a read:
Katie says her clients have not yet asked her to track Wikipedia. Anyone doing it? Are you just counting views and links, or checking for vandalism, or what? -- WTP
No doubt, companies are monitoring Wikipedia, but it has to be done carefully. Wikipedia has an institutional aversion to interested parties editing their own entries, even to fix factual errors. It's important to know and respect the rules.
http://net-savvy.com/executive/reputation/crash-course-on-wikipedia.html
Posted by: Nathan Gilliatt | July 11, 2007 at 03:43 PM