• The Measurement Standard blog is for comments and questions about articles in The Measurement Standard, the international newsletter of public relations measurement and research published by KDPaine & Partners. New articles on The Measurement Standard website are also posted here, as well as measurement comments and news from Bill Paarlberg, Editor, and from Katie Delahaye Paine, Publisher.

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July 11, 2007

Is Anyone Measuring Wikipedia?

The other day I was reading The New York Times about Wikipedia, and was astounded to learn -- among other cool things -- about how much traffic the site gets: one out of every 200 page views on the Internet. It's got to be the biggest social media site, right?

And so I was wondering if anybody was measuring it, maybe keeping an eye on it for their clients or themselves. Then today, Katie Delahaye Paine forwards me (by way of Jim Fetig) "WikiWarning" by Sandeep Krishnamurthy, which is about how Wikipedia's entries can change unfavorably for some companies and how to us RSS to keep an eye on the site. It's worth a read:

Download WikiWarn.doc

Katie says her clients have not yet asked her to track Wikipedia. Anyone doing it? Are you just counting views and links, or checking for vandalism, or what? -- WTP

Comments

No doubt, companies are monitoring Wikipedia, but it has to be done carefully. Wikipedia has an institutional aversion to interested parties editing their own entries, even to fix factual errors. It's important to know and respect the rules.

http://net-savvy.com/executive/reputation/crash-course-on-wikipedia.html

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