Our Measurement Standard articles and blog posts on social media measurement have been some of our most popular, so it's obvious that readers are eager to learn more. If you are one of those readers, then don't miss Jeremiah Owyang's bang-up little piece on the topic.
He begins with a compelling premise: "Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s [sic] weight." And he ends with several good references, including a list of social media measurement companies. Go read it now. The rest of his blog ain't too shabby, either.
“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumored by many… Do not believe in anything merely on the authority of your teachers and elders... But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” 
Hey thanks for this. I've got a couple more pieces coming up so watch for a white paper I co-authored with Factiva (A Dow Jones media measurement company) and an article for "website magazine", both address social media measurement.
Posted by: Jeremiah Owyang | June 23, 2007 at 11:27 AM