Jeremiah Owyang on How To Measure Your Social Media Program

Our Measurement Standard articles and blog posts on social media measurement have been some of our most popular, so it's obvious that readers are eager to learn more. If you are one of those readers, then don't miss Jeremiah Owyang's bang-up little piece on the topic.

He begins with a compelling premise: "Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s [sic] weight." And he ends with several good references, including a list of social media measurement companies. Go read it now. The rest of his blog ain't too shabby, either.

Comments

[Jeremiah Owyang]

Hey thanks for this. I've got a couple more pieces coming up so watch for a white paper I co-authored with Factiva (A Dow Jones media measurement company) and an article for "website magazine", both address social media measurement.