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PR, Measurement and the Truth
BILL
PAARLBERG'S EDITORIAL IMPERATIVE
PR, Measurement and the Truth
"Holy epistemology, Batman! Is measurement the truth?"
PRWEEK has been advertising an upcoming debate on the subject "PR Has A Duty To Tell The Truth." (Gosh,you mean PR sometimes doesn't tell the truth? And here we've been wondering why PR has such a bad public image.) Our position here at The Measurement Standard is that measurement is either done correctly or not. We are not having -- or ever going to have -- the "Should measurement tell the truth?" debate. In the measurement niche of the PR profession, we take it as axiomatic that correct measurement is the truth.
PR, Measurement and the Truth
"Holy epistemology, Batman! Is measurement the truth?"
PRWEEK has been advertising an upcoming debate on the subject "PR Has A Duty To Tell The Truth." (Gosh,you mean PR sometimes doesn't tell the truth? And here we've been wondering why PR has such a bad public image.) Our position here at The Measurement Standard is that measurement is either done correctly or not. We are not having -- or ever going to have -- the "Should measurement tell the truth?" debate. In the measurement niche of the PR profession, we take it as axiomatic that correct measurement is the truth.
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