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This article was published in our Feb 8 issue
LETTER FROM THE EXPERT
Research:
Key to a Seat at the Table
Jim Grunig shares evidence for the strong correlation between use of research and a strategic role for PR.
Studies are beginning to show that research is the answer to the question of how public relations can get a seat at the table, become more strategic, and serve a counseling rather than a messaging role...
LETTER FROM THE EXPERT
Research:
Key to a Seat at the TableJim Grunig shares evidence for the strong correlation between use of research and a strategic role for PR.
Studies are beginning to show that research is the answer to the question of how public relations can get a seat at the table, become more strategic, and serve a counseling rather than a messaging role...
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