Social Media Measurement Standards Conclave

Paige Wesley

Paige     Wesley is the vice president of marketing and communications for the International Association of Business Communicators (IABC) and oversees IABC's multi-media efforts and communications with professional business communicators.  Paige's 30 years in marketing and communications has been focused primarily in the professional membership arena, working for both global and north american membership associations, including the San Francisco Symphony, Florist Transworld Delivery (FTD), the American Speech-Language Hearing Association and the National Association of State Universities. While employed at IABC for the past 18 months, Paige has implemented a social media measurement program using such measurement tools as Radien 6 and Marketwire/Sysomos, Google Analytics and others. Paige has recently undertaken a communications audit for IABC with the goal of creating an association wide effort toward streamlining key messaging and applying strategic measurement across all communications.

 

Invitation and Agenda for the First Ever Social Media Measurement Standard Setting Conclave

 

Awhile back I wrote a blog post about all the various groups that are working on "Social Media Standards"  and invited people to join in a conclave in New Hampshire in October and promised to fuel the discussion with plenty of good wine and lobsters. A number of you have responded and now it is time to formalize the agenda and details.

 

Attendees:

The conclave is open to representatives of any organization that is active in setting industry standards and that has a committee or initiative involved in setting social media measurement standards. We have confirmed participation by representatives from WAA, SNCR, IPR, IABC, CIPR, and CPRF.  We are also inviting representatives from the client side who have already made progress in establishing standards for the industry including firms such as Procter & Gamble and Coca Cola. We will need to finalize the attendee list by September 15.