Well, gosh, reviewer Bob LaDrew over at FIR has a great many very nice things to say about Measure What Matters, including:
The best written, best argued book on social media measurement that I have read... A tremendously good book… it’s a treasure. AN ABSOLUTE DOOZY OF A READ. Makes great points… incredibly accessible and incredibly useful. I can’t recommend it strongly enough… The book is a joy to read for a language nerd.
Listen to the whole podcast here.
-- Bill Paarlberg, editor, Measure What Matters and The Measurement Standard