Chapter 2 of Measure What Matters includes a section called: “10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program.” You can read that section right now over at The Measurement Standard blog.
“This book is filled with impressively sound judgement, tremendously powerful guidance, and practical how-to advice.”
“Measure What Matters will teach you just about everything you need to know about managing online relationships.”
—Eric. T. Peterson
“Katie Paine has elevated measurement from mere science to high art and, in the process, given us a powerful new set of tools that refute the tired claim that customer relationships can’t be quantified. Marketers should devour this book.”