See the Journal of Professional Communication for Alan Chumley's recent review of Katie Paine's book " Measure What Matters." Here is an excerpt:
Via blog, newsletters, countless speeches, articles, and white papers, Paine has tirelessly and openly shared with practitioners war stories from decades of the trench-level measurement fight on both the client and vendor sides. With her new book, Measure What Matters: Online Tools for Understanding Customers, Social Media, and Key Relationships, Paine’s latest share is our industry’s gain. While it is essentially a “social mediafication” of her earlier 2007 book, Measuring Public Relationships: The Data-Driven Communicator's Guide to Success, it is a new and quite timely contribution to the field.
Paine’s style balances the theoretical with the practical—what Jim and Larissa Grunig quite rightly describe in their foreword as the ability to make the arcane readable. For example, while social media measurement material often bandies about such terms as “engagement” and “relationship-building,” Paine understands them and takes the extra step in applying Grunig’s Relationship Index to provide a measurement system. The balance that the book strikes between theory and practice makes it very suitable for the PR practitioner attempting to understand social media measurement at both a conceptual as well as a practical, get-your-hands-dirty level....
This book scores 4.75/5 rulers... and deserves a place on the bookshelf. Here’s hoping Paine keeps up the measurement fight and continues to share many war stories packaged in her characteristic not-too-hard, not-too-soft practitioner-friendly way.
Thank you for the review, Alan Chumley. --WTP