If you've ever wondered how to measure social media, public relations, public affairs, media relations, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about measurement standards, research news, techniques and the latest developments in the world of PR research and evaluation. When I'm not here, you can find me in my garden in Durham New Hampshire or in my sailboat out on the Oyster River.
I love better stats about who uses Facebook for what these days. I particularly like this research that shows that only 2% of those polled use Facebook for business purposes and another study shows that there was a 15% drop in the people who believe that Facebook is effective for B2B. I'm actually surprised that 39% actually did find it useful at all! While this may not be great news for all those social media hype types out there, it is fabulous news that at least there is some measuremnt going on.
I consider the entire team at HubSpot to be measurement ninjas. Everything they do is geared towards provding measurable results and this post is just another example of their commitment to accountability.
One of the biggest objections I hear regarding adopting an inbound marketing strategy is the belief that you cannot easily prove the ROI of activities like blogging, social media, content creation, etc. For CEOs who are driven by hard numbers, this can make adopting an inbound marketing strategy quite difficult.