When I was a reporter if you got two people to agree on something it was considered a trend. Based on three posts I read to day, I'm declaring a new trend: Organizations are beginning to understand that social media is a long term benefit and looking for short-term ROI is a waste of tiem.
Then there was this piece on how organizations use Social Media with the most interesting concluding being: Companies with broader benefits from social media are more likely to have a large internal "social circle" with multiple functions working closely together on social media.
Then there was this in AdAge, essentially promoting the idea that "wasting time on idiots" is actually a better strategy. I could'nt agree more.
Finally, the shift in Twitter strategy to work on its influence on TV watchers and Nielsen's new Twitter metrics give us something more to think about.