This makes me nuts! Today's headline that greeted me was "Survey says lack of standards is industry's biggest problem" I have no doubt that the survey respondents said that, but that is not the industry's biggest problem. In fact, the problem is that conferences and media would rather focus on silly controversies like the validity of AVE, rather than educate the industry on the progress that has been made.
The truth is in this other revealing statistic: 21% of survey respondents think that measurement isn't necessary, so lack of standards are just yet another silly excuse not to measure anything. A decade ago the excuses were "its too expensive" and then along came a bunch of free or almost free services like Google Analytics to provide a soution. Then it was "ther is no way to measure" and books and white paper flooded the market. What's the next excuse, I can hear it now. "Industry says, the reaons it can't measure is that it doesn't have time-- too busy sorting its socks."