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Katie Delahaye Paine on Twitter.
This makes me nuts! Today's headline that greeted me was "Survey says lack of standards is industry's biggest problem" I have no doubt that the survey respondents said that, but that is not the industry's biggest problem. In fact, the problem is that conferences and media would rather focus on silly controversies like the validity of AVE, rather than educate the industry on the progress that has been made.
Why was there no link to the the latest standards for social media ? Or why didn't they send their readers here to see the latest in standards for traditioanl media?
The truth is in this other revealing statistic: 21% of survey respondents think that measurement isn't necessary, so lack of standards are just yet another silly excuse not to measure anything. A decade ago the excuses were "its too expensive" and then along came a bunch of free or almost free services like Google Analytics to provide a soution. Then it was "ther is no way to measure" and books and white paper flooded the market. What's the next excuse, I can hear it now. "Industry says, the reaons it can't measure is that it doesn't have time-- too busy sorting its socks." 
great blogger, ama
Posted by: beton amprentat, beton elicopterizat | March 15, 2013 at 05:03 AM