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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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September 19, 2012

Last Day in Dubai

It's been an amazing fortnight, capped by the SocialEyez/MEPRA workshop this morning. What a turnout. Over 100 people from major corporations, government agencies, PR firms and social agencies showed up to hear the lastest on social media measurement standards.  What an incredibly feeling to know that our standards efforts are being taken seriously in so many parts of the world. 

The dialog was the best part. We had a panel with my colleague Fadl Al Tarzi, Emily Fitzgerald (ELC Smashbox  - Digital Marketing Manager) andnKhaled Akbik – Social Media Manager OMD. The questions the audienced ask were tough, insightful and challenging. I have far greater emphathy for social media managers in the Middle East than ever before.  It was a great morning, here's what it looked like:

 

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Posted at 09:22 AM |

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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