Measurement is my thing. I started my career as a TV researcher, moved on to media research then marketing research. However, I know most people don't love numbers as I do. Getting people to understand the benefits of measurement and to actually delve into numbers is no easy task -- until now. Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine takes the snooze out of analyzing numbers.
Huffington Posts' Geri Stengel takes a sneak peek at our nee book