If you've ever wondered how to measure social media, public relations, public affairs, media relations, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about news, techniques and development in the world of PR research and evaluation. When I'm not here, you can find me and my team at KDPaine & Partners in Berlin, NH, conducting research that measures public relationships, reputation, and brand image.
KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
For those who bear the burden of introducing me at a conference...
Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.
People talk, we listen..
Part of me loves the idea that the military is taking social media
THIS seriously, part of me thinks that if something ends up in a
military training excercise its proof that its probably in a death
spiral. You be the judge
Download Defense News-20 Aug 12-Social Media Exercise Simulation1.
“A tremendously good book… it’s a treasure... An absolute doozy of a read.” -- reviewer Bob LaDrew, FIR
Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. OrderMeasure What Matters now.
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