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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Measurement of Influence may be even more misunderstood than engagement | Main | This might be the best news for the profession ever »

June 07, 2012


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A third approach would be avoid assessing tone based on the whole story and make the evaluation on the basis of pre-determined positive and negative

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Ensure that these items are agreed with the decision-makers/clients before the real coding begins, though some tweaking may occur as the project evolves.

CD Folders Printing

Excellent post and i like your wording.

Nice article about traditional media.

SEO Chennai

Growth of modern media marketing ok but traditional marketing media concept is very base & acceptable for anytime logically :)

Marianne Eisenmann

The final version of the Proposed Interim Standards for Metrics in Tradtional Media Analysis can be found here:

Paul Capriotti

Excellent post!!! I work in mass media measurement in Latinamerica and we try to apply this kind of principles. For exemple we apply tonality to every topic in a news and combine all of them through a mathematical model!
Congratulations! We need some standards and to forget AVE!!!!. From Spain,

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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