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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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June 07, 2012


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Cygnis Media

Typically the free tools out there use activity levels as a metric, calculating the number of shares or retweets you get. The tool doesn’t matter, consistentcy does. What you need to do is track your score over time to see if it is improving or declining. You should also identify a peer group of influencers against which to benchmark your results.


Sorry to be late in the game ;-)

One thing I would like to add is that connecting with influencers in your category is a great strategy to grow your own influence. So yes, measuring your own influence is different from finding influencers but that these two activities are interdependent.

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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