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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Why Social Media Measurement is still so elusive for brands gital and Social Media Anyhow?' - Forbes | Main | Measurement of Influence may be even more misunderstood than engagement »

May 16, 2012

This perfectly summarizes AVEs.

via 99problemsbutapitchaintone.tumblr.com

And shame on those people saying "As You Wish"
If the client asked you to do a bit of insider trading for them, would you also say "As You Wish"
If they wanted heroin, or sex, would you be saying the same thing. Using AVEs has about the same consequences on your reputation.

Posted at 12:44 PM |

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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