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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Two on Two: What We Learned at the 2012 SXSW Interactive - Forbes | Main | Maybe now we will get quality data »

April 04, 2012

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 abercrombie fitch

Si es así, utilizar esas lecciones para prepararse para el próximo destino - en mejores condiciones para lograr el éxito medido creíble...

Kay Pinkerton

Excellent blog, Katie. As a child, my father used to tell my brothers and me, "Never leave the house unless you know your destination." As PR professionals, we would do well to apply Dad's fatherly wisdom. When developing public relations strategies, know where you're going. Know when you are -- or are not -- on the right path. And know when you've reached your goal. Once reached, evaluate and assess the journey. What lessons did you learn? Can they be applied to future strategies? If so, utilize those lessons to prepare for the next destination -- better able to achieve credibly measured success.

It's smart PR.

find pdf

Great site you have here, I will definately recommend this site to all my facebook friends.

Do you have any tips on Social Networking? If you do, please give me more info.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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